As an online retailer, Amazon has become an indispensable channel for businesses to reach millions of customers worldwide. With millions of sellers vying for customer attention on Amazon’s platform, establishing a strong brand identity has become more critical than ever. However, building a brand on Amazon comes with its set of challenges, including counterfeiters, hijackers, and unauthorized sellers, who can erode your brand’s reputation and cost you sales. This is where Amazon Brand Registry comes in.
Source: https://www.articlesbids.com/how-to-protect-your-amazon-brand-and-boost-sales/
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