Data analytics is revolutionizing the e-commerce industry by enabling businesses to make data-driven decisions that enhance customer experience and optimize operations. By analyzing customer behavior, purchase patterns, and market trends, e-commerce platforms can personalize product recommendations, target marketing efforts, and improve inventory management. Predictive analytics helps in forecasting demand, reducing costs, and increasing sales. Real-time data also allows businesses to quickly adapt to changing market conditions.
Source: https://bipny.com/how-data-analytics-is-shaping-the-e-commerce-industry
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