Identical or similar descriptions on every page of a site aren’t helpful when individual pages appear in search results. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don’t have time to create a description for every single page, try to prioritize your content; at the very least, create a description for the critical URLs like your home page and popular pages.
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