The rise of digital technologies and channels have significantly impacted how marketers reach and engage with their target audience and it has left us all wondering how digitization has changed the martech arena. In this article, we’ll explore how digital transformation has impacted the space, and what this means for modern marketers like you.
Source: https://www.martechcube.com/the-impact-of-digital-transformation-on-the-marketing-technology/
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